EST. 1882 OPENING 2026

TWO STORIES.
One Bottle.

1882 Manistee. 1893 Newkirk. Together, October 2026.
540 Water Street Manistee, Michigan
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Opening

October 2026

i.

The Building

1882. The Holly Water Works rises in brick along the Manistee harbor — a civic bet on a town that had just survived a fire that nearly took everything. Its underground tunnel and vault cistern remain, ready for a second act.

ii.

The Spirits

Land Run Distillery, founded by the great-grandson of an 1893 Cherokee Outlet homesteader, brings a premium portfolio anchored by the 2025 American Icon Spirits Daring Distillers Award–winning Pecan Wood Finished Bourbon.

iii.

The Experience

A tasting room above. A speakeasy below — in the original underground vault that pre-dates Prohibition itself. Year-round destination programming on Manistee’s historic waterfront.

Thousands of years of stories, packed into one bottle. Two communities. Two centuries. Land older than either of them.
Read the Full Story
Chapter One

Two Stories.
One Bottle.

Some places carry their history in their bones. The Holly Water Works has stood at the edge of Lake Michigan since 1882. The land beneath the Bar E Ranch in Newkirk, Oklahoma has held stories for far longer than any deed records. In October 2026, those threads of place and time meet in a single bottle, behind a single brick wall, in a building that watched Manistee become Manistee.

Manistee, 1882.

The Holly Water Works rises in brick along the harbor — a civic bet on a town that had just survived a fire that nearly took everything. The Holly Quadruplex Engine pumps Lake Michigan water into the streets above, and below ground, an underground tunnel and stone-lined vault cistern hold the town’s lifeline. The building is industrial. It is honest. It is built to last more than a hundred years, and it does.

Newkirk, 1893.

On September 16, the United States opens the Cherokee Outlet to homesteaders. Henry Engelking and his cousin Herman are among the thousands who arrive that day. They build what becomes the Bar E Ranch on land that had been stewarded by the Cherokee, the Osage, and the Otoe-Missouria peoples for generations before. Four generations later, the ranch is still in the Engelking family, and Henry’s great-grandson Jeff Casey has built a distillery on it.

Thousands of years of stories, packed into one bottle.

2021. The Founding.

Henry Engelking’s great-grandson Jeff Casey and his wife Shannon Guthrie walk the family ranch and decide it is time. Land Run Distillery is founded in Newkirk, Oklahoma — built on the same Bar E Ranch land that has stayed in the Engelking family for over a century. Their first signature: a Pecan Wood Finished Straight Bourbon, finished with native Oklahoma pecan wood and pecan shells from the ranch itself. It is unlike anything else on the market.

2025. National Recognition.

Land Run takes home the American Icon Spirits 2025 Daring Distillers Award for innovation in bourbon maturation. The pecan-finished expression is described by The Whiskey Wayfarer as “a nutty profile that’s both its secret weapon and its signature.” A small Oklahoma distillery has done something nobody else has done.

October 2026. The Meeting.

The historic Holly Water Works in Manistee, Michigan reopens — restored, repurposed, and renamed Water Works Distillery. Land Run’s spirits become the anchor of a tasting room and craft cocktail program. The original underground tunnel and vault cistern are reborn as a speakeasy in a building that pre-dates Prohibition itself. North Channel Brewing Co., the joint venture’s sister property, sits three blocks away on Washington Street — completing the craft-beverage cluster on Manistee’s historic waterfront.

It is a story that took 144 years to finish. It is also one that is just getting started.

A Timeline

144 Years in the Making

  • 1882
    Holly Water Works rises in Manistee
    A civic landmark in brick along the harbor — built to outlast the fire that nearly took the town.
  • 1893
    Henry Engelking arrives in the Cherokee Outlet
    September 16, 1893. Henry and his cousin Herman are among the thousands of homesteaders who arrive that day. The Bar E Ranch — on land with a much longer history — is still in the family four generations later.
  • 2021
    Land Run Distillery is founded
    Jeff Casey and Shannon Guthrie launch a premium whiskey distillery on the Bar E Ranch in Newkirk, Oklahoma.
  • 2025
    American Icon Spirits Daring Distillers Award
    National recognition for the Pecan Wood Finished Straight Bourbon — a signature shaped by the land that inspires it.
  • 2026
    Water Works Distillery opens
    October. The Holly Water Works reopens as a craft distillery, tasting room, and underground speakeasy.
Year-Round Destination

Winter Festival

Outdoor skating, holiday lights, hot cocktails, and the speakeasy below.
Manistee’s waterfront, alive in every season.

Land Run Distillery

The Portfolio

A premium portfolio shaped by Oklahoma soil, limestone-rich water, and the family pecan wood that put it on the map.

Small Batch
Small Batch Elite Straight Bourbon
750ml · 53-gallon barrels · 5-barrel blend
Aged in 53-gallon barrels and expertly blended from five select casks. Active temperature changes during aging produce rich, vibrant colors and intricate flavor profiles that reward slow sipping.
Bourbon From $130
Small Batch
Small Batch Elite Straight Rye
750ml · Spice-forward, balanced
A rye that earns its place beside the bourbon. Spice-forward, balanced, with the same five-barrel blending precision. Finishes long, dry, and unmistakably grain-driven.
Rye From $130
Reserve
5 Year Cask Strength Bourbon
750ml · Bottled at full proof
Bottled straight from the barrel, undiluted, preserving every bold note and layer of complexity. Built for those who appreciate whiskey in its purest form.
Cask Strength From $190
Liqueur
Pecan Liqueur
750ml · Sip neat or mix
Smooth, approachable, and rich in texture — crafted with the same attention to detail as the whiskey. A new layer to the Land Run experience: perfect for sipping, mixing, or gifting.
Liqueur From $90
The Source

Bar E Ranch.
Newkirk, Oklahoma.

The Bar E Ranch sits in northern Oklahoma on land with deep, layered history — where Henry Engelking arrived during the 1893 Cherokee Outlet Land Run. Four generations later, his great-grandson Jeff Casey distills Land Run Whiskey on the same ground — using the same limestone-filtered water, the same northern Oklahoma climate, and the same native pecan wood that grows on the ranch itself.

The Pecan Wood Finished Straight Bourbon is finished with toasted Oklahoma pecan wood and shells sourced directly from the family ranch. The result is a flavor profile you cannot replicate anywhere else — bold, dry, balanced, and unapologetically original. In October 2026, that bottle will be poured at the original Holly Water Works in Manistee, Michigan.

Read the Story
Plan a Visit

540 Water Street.
Manistee, Michigan.

A tasting room above. A speakeasy below. A craft distillery in a building that pre-dates Prohibition itself.

Visit Us
540 Water Street
Manistee, MI 49660
Opening
October 2026

Hours

Final hours announced closer to opening. Sign up below to be the first to know.

Within Walking Distance

  • North Channel Brewing Co. Sister Property 3 blocks
  • Manistee Riverwalk0.1 mi
  • Hampton Inn & Suites0.1 mi
  • 1st Street Beach0.3 mi
  • Manistee Municipal Marina0.2 mi
  • Vogue Theatre0.3 mi
Press & Resources

Press Kit.
Brand Assets.

Background materials, fact sheets, and brand assets for journalists, distributors, and partners.

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Executive Summary & Financial Tearsheet

One-page financial overview prepared for project lenders and partners. Includes capitalization, projected performance, and incentive structure.

PDF · 2 pp
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Economic Impact Brief

Independent analysis of projected jobs, tax revenue, tourism impact, and community benefits. Sources: ACSA, Travel Michigan, Iron Fish Distillery comp data.

PDF · 4 pp
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Project Fact Sheet

Quick-reference one-pager: location, timeline, partners, project scope, and key milestones.

PDF · 1 p
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Brand Assets & Logos

Master logo files in print and digital formats, color guidelines, typography reference, and approved photography.

ZIP · Coming Soon
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Architectural Renderings

Concept design from Integrated Architecture: exterior at dusk, tasting room with barrel wall, distilling floor, merchandise shop, and winter festival activation. See the Story page for visuals.

5 Renderings
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Media Inquiries

For interviews, samples, or feature requests, please contact our media team. Response within two business days.

media@mhollydistillery.com
Restricted Access

Investor & Lender Portal

Detailed financial documents, full pro forma, and contact information for accredited partners.
Password required for entry.

Enter Portal
Restricted Access

Through the door.
Below the building.

This portal contains confidential financial information for accredited investors, lenders, and authorized partners only.

Hint · The year the building was built
Confidential · For Authorized Partners

The Numbers.

Stabilized projections for the Water Works Distillery, anchored to industry comparables and prepared in coordination with project lenders.

Total Project
$5.09M
Stab. Revenue
$5.53M
Stab. EBITDA
$1.24M
DSCR (Stab.)
3.21x
Annual Visitors
85,000
FTE / PT Jobs
30 / 20

Documents Available

Workbook

5-Year Pro Forma (v3)

Eleven-sheet financial model: assumptions, sources & uses, 30-year debt schedule, monthly Year 1 ramp, scenario stack, sensitivity, break-even.

PDF

Executive Summary

One-page financial tearsheet with capitalization, KPIs, incentive stack, and 5-year performance projection.

PDF

Economic Impact Brief

Section 6 RFP submission. Anchored to Iron Fish Distillery comp, Travel Michigan 2024, ACSA 2025 Craft Spirits Data Project.

PDF

RFP Submission Package

Complete response to City of Manistee RFP for adaptive reuse of the Holly Water Works Building.

PDF

Property Tax & Incentives Estimate

Four-option analysis prepared with City Assessor coordination. Recommended Option 3: 5-yr OPRA + 15-yr TIF = $406,987 benefit.

Drawings

Architectural Concept Design

Integrated Architecture, dated 04/27/26 and 04/28/26. Exterior, basement (tasting cistern), first floor, and mezzanine plans.

Project Highlights

Operating Track Record

JV operates North Channel Brewing Co. three blocks from the proposed site (downtown Manistee). Land Run Distillery brings the 2025 American Icon Spirits Daring Distillers Award and a proven premium product line.

Market Comparable

Iron Fish Distillery (40 mi south, rural setting): 125–150K visitors annually, 50+ FTE. Water Works site is downtown-adjacent and walking distance to Manistee Riverwalk + Hampton Inn — projections may prove conservative.

Incentive Structure

Recommended Option 3 (5-yr OPRA + 15-yr TIF) yields $406,987 total benefit. Loan modeled before any incentive offset; cash flow improves materially as benefits earn in.

Direct Contact

Preston Porter Financial Plan Lead

Sponsor: Little River Holdings LLC (lead) · Native Land Development LLC · Land Run Distillery

Lender (placeholder): Sovereign Bank — 30-year term, 6.5%

Inquiries: investors@mhollydistillery.com

The contents of this portal are confidential and intended solely for accredited investors, lenders, and authorized partners. Distribution, reproduction, or further disclosure is prohibited without prior written consent. All projections are good-faith estimates based on industry benchmarks, regional comparables, and the assumptions documented in the Water Works Distillery 5-Year Pro Forma.