M. HollyDistillery · Est. 1947

Holly County · Est. MCMXLVII

Spirits that
remember the
place they came from.

Three generations in a hollow at the foot of Black Holly Mountain. We grow our own grain, draw water from a limestone well two hundred and forty feet down, and let time do most of the work.

Meet the SpiritsRead our story
M. HOLLYHollyReserve92 PROOF
✦Holly County, Tennessee✦Limestone Well · 240 ft✦Estate-grown grain✦Copper pot stills✦Batch No. 47✦Open Friday – Sunday✦Family-run since 1947✦Holly County, Tennessee✦Limestone Well · 240 ft✦Estate-grown grain✦Copper pot stills✦Batch No. 47✦Open Friday – Sunday✦Family-run since 1947✦Holly County, Tennessee✦Limestone Well · 240 ft✦Estate-grown grain✦Copper pot stills✦Batch No. 47✦Open Friday – Sunday✦Family-run since 1947

Our Catalog

Four spirits.
No shortcuts.

Every bottle that leaves the rickhouse is tasted by one of three Holly siblings. If it doesn't earn its label, it goes back to the still or down the drain. We've never regretted a pour.

M. HOLLYHollyReserve92 PROOF

Straight Bourbon Whiskey

Holly Reserve

Eight winters in white oak.

Age
8 Years
Proof
92
Batch
No. 47
$78Read more →
M. HOLLYWildflower88 PROOF

American Dry Gin

Wildflower

Twenty-three botanicals, foraged within ten miles.

Age
Unaged
Proof
88
Batch
No. 19
$52Read more →
M. HOLLYCoastalSilver80 PROOF

Single Estate Vodka

Coastal Silver

Sea-air still. Six-grain mash. Glassy clean.

Age
Unaged
Proof
80
Batch
No. 112
$38Read more →
M. HOLLYBlackHolly100 PROOF

Bottled-in-Bond Rye Whiskey

Black Holly

One distiller. One season. One hundred proof.

Age
4 Years (Bonded)
Proof
100
Batch
No. 08
$64Read more →

From the Hollow

How a bottle of Holly
comes to be.

01

The Water

Soft, slightly sweet, almost no iron.

Two hundred and forty feet beneath the rickhouse, our well draws through Cambrian limestone. It comes up at 54°F year-round — soft, slightly sweet, and almost devoid of iron.

02

The Grain

Forty acres of estate corn, rye, and Bloody Butcher.

We grow corn, rye, and heirloom Bloody Butcher on forty acres at the back of the property. What we don't grow ourselves comes from three farms inside the county line.

03

The Wait

No air-conditioning. No shortcuts.

Our rickhouse is unconditioned by design. Tennessee summers push the whiskey deep into the wood; the winters draw it back. We don't pull a barrel until it tells us to.

Three Generations

The Holly
family.

1947
Marcellus Holly
Founder. Apple farmer turned distiller.
1981
Margaret Holly
Master Distiller. First woman bonded in Holly County.
2014
Mae & Miles Holly
Co-Distillers. Siblings. Stewards.
"My grandfather used to say a still was just a place where you put what the land already wanted to give you. We've tried not to make it more complicated than that."
Mae Holly · Master Distiller
78
Years in the hollow
40
Acres of estate grain
3
Generations distilling

Come Visit

The hollow is
open to you.

Tasting flights run Friday through Sunday. Reserve a still-house tour and we'll walk you from grain bin to barrel rickhouse, then pour what you helped make sense of.

Reserve a TastingPrivate Events

The Distillery

Address
1947 Hollow Road · Holly County, TN 37000
Hours
Fri–Sun · 11a – 7p
Tours
Sat–Sun · 1p, 3p, 5p
Phone
(615) 555-0147